{"id":2220,"date":"2022-11-21T21:11:31","date_gmt":"2022-11-21T21:11:31","guid":{"rendered":"http:\/\/thenorthern-web.co.uk\/?p=2220"},"modified":"2022-12-10T10:28:47","modified_gmt":"2022-12-10T10:28:47","slug":"why-choose-wordpress-as-your-cms","status":"publish","type":"post","link":"https:\/\/thenorthern-web.co.uk\/why-choose-wordpress-as-your-cms\/","title":{"rendered":"Why choose WordPress as your CMS?"},"content":{"rendered":"\n<p>In the world of content management systems (CMSs), WordPress has a gargantuan market share. You\u2019ve probably come across some of the stats before, but let\u2019s just remind ourselves.&nbsp;<\/p>\n\n\n\n<p>According to WordPress themselves, 37% of all existing websites were built using the platform. So, more than a third of the entire web was made in WordPress.<\/p>\n\n\n\n<p>The thing is, that figure includes websites that don\u2019t even have CMSs. If we look purely at websites that do have known CMSs, WordPress\u2019 market share is actually <a href=\"https:\/\/w3techs.com\/technologies\/history_overview\/content_management\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">63.5% (as of August 2020)<\/a>. For context, the second-most popular CMS is Shopify, with just 4.5%, followed by Joomla, with 3.9%. So it\u2019s unlikely that WordPress will be usurped any time soon, if ever.<\/p>\n\n\n\n<p>Here are some key reasons why it is such a dominant platform, and why it\u2019s the right choice for your new website build.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Developers know it inside-out<\/strong><\/h2>\n\n\n\n<p>It\u2019s true that anyone can build a website using WordPress, but a DIY effort should only ever be a short-term measure, such as when your business is in its infancy.<\/p>\n\n\n\n<p>Skilled developers can maximise the WordPress platform\u2019s potential, creating a functional, professional website that can scale with your business. You do get what you pay for, because the resulting site will adhere to web design and UX (user experience) best practices.<\/p>\n\n\n\n<p>A WordPress developer\u2019s work will look unique because it is unique: they don\u2019t just pick from the preset themes and follow templates like DIYers do. They build a bespoke site from scratch. The fact that it\u2019s in WordPress is for your benefit \u2013 as you\u2019ll read in the next section.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Anyone and everyone can use it<\/strong><\/h2>\n\n\n\n<p>WordPress is widely considered the most user-friendly CMS of them all \u2013 hence why it\u2019s the most common.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Day-to-day content maintenance<\/strong><\/h3>\n\n\n\n<p>Once your site is designed, developed and launched, you\u2019ll obviously want the ability to maintain it on an ongoing basis \u2013 making tweaks to the written content, uploading new posts to your blog section, changing images, adding new sales-focused pages and so on. The kinds of tasks that it would just be plain inefficient to pay a developer to do.&nbsp;<\/p>\n\n\n\n<p>WordPress makes day-to-day website maintenance incredibly easy for you, whether you\u2019re a keen tech enthusiast or someone with no interest whatsoever. The backend lays everything out in plain English, with instructions and tips to guide you through each process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Straightforward scheduling<\/strong><\/h3>\n\n\n\n<p>You can upload your content on the spot whenever you want to, and you can just as easily schedule it in advance. This makes the responsibility of running a website much less daunting and will probably increase your efficiency too: instead of going in and manually uploading each piece at the right time, you can schedule multiple pieces in one setting, giving each one a date and an exact time to go live.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Multiple user accounts<\/strong><\/h3>\n\n\n\n<p>If you need a few people across the business to have CMS access, it\u2019s a piece of cake in WordPress. Each person can have their own account, with the appropriate level of authority attached.&nbsp;<\/p>\n\n\n\n<p>As a common example, if you want someone to be able to draft their own posts but not have the power to set those posts live until you\u2019ve checked them, you can set them up as a \u2018Contributor\u2019 rather than an \u2018Editor\u2019 or one of the even higher-level admins. And of course you (as the Super Administrator) can go in and change each person\u2019s permissions whenever you want or need to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>It\u2019s easy to customise and change<\/strong><\/h2>\n\n\n\n<p>For big changes, such as those to do with graphic design, page templates or any of the fiddly technical stuff, you should consult a developer. But here\u2019s the beauty of it: given the ubiquity of WordPress and the fact that it\u2019s open-source, this can be any skilled developer \u2013 not necessarily the developer who first built the site, as is the case with many custom CMSs.<\/p>\n\n\n\n<p>Your chosen developer can examine your WordPress site to uncover issues, and then go in and set about solving the problems \u2013 fixing broken code, removing unnecessary or redundant plugins, etc. If it\u2019s a more cosmetic issue, such as outdated aesthetics, the developer can reskin your WordPress site without having to carry out a costly migration (like they would do if working with a more rigid platform).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Expansion, integration and functionality<\/strong><\/h3>\n\n\n\n<p>Over time, the nature of your business might necessitate changes to your website\u2019s functionality. Say you\u2019re a b2b service-led business and your website is primarily informational, but one day you start to offer paid training courses as a service. The solution? Easy: an ecommerce plugin that allows visitors to book their places on your courses. On WordPress, that\u2019s a simple job for a developer, and it gives you a quick turnaround.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>It\u2019s geared for SEO<\/strong><\/h2>\n\n\n\n<p>Naturally, you\u2019ll want your website to be as visible within search engines as possible, ranking for relevant keywords and bringing in reams of new customers\/clients.<\/p>\n\n\n\n<p>WordPress is built with search engine optimisation (SEO) in mind, from the easy-to-crawl framework, right through to the auto-generation of semantic URLs, meta titles and meta descriptions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>User-friendly SEO plugins<\/strong><\/h3>\n\n\n\n<p>As a day-to-day user, you can manually go into your WordPress CMS and use a plugin such as Yoast to further bolster those SEO attributes if you want to. For instance, by doing your own thorough keyword research, and then using that to write some new, custom meta titles and meta descriptions, you will take your on-page SEO to the next level. If you have the time or resources to do that, you should. But you don\u2019t have to \u2013 WordPress will at least tick the boxes for you as standard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Speak to our WordPress development specialists<\/strong><\/h2>\n\n\n\n<p>Interested in finding out more about the potential of WordPress and why it\u2019s the ideal CMS for your business? We\u2019d love to talk you through it.&nbsp;<\/p>\n\n\n\n<p>Give us a call on 0161 532 5166 for an informal, no-obligation chat about what you need, or <a href=\"https:\/\/thenorthern-web.co.uk\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">submit a quick enquiry<\/a> and we\u2019ll get in touch with you. Whatever your sector or budget, we can deliver the right WordPress dev solution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of content management systems (CMSs), WordPress has a gargantuan market share. You\u2019ve probably come across some of the stats before, but let\u2019s just remind ourselves.&nbsp; According to WordPress themselves, 37% of all existing websites were built using the platform. So, more than a third of the entire web was made in WordPress. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Choose WordPress As Your CMS? | The Northern Web<\/title>\n<meta name=\"description\" content=\"Here are some key reasons why WordPress is the dominant CMS platform, and why it\u2019s the right choice for your new website build.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thenorthern-web.co.uk\/why-choose-wordpress-as-your-cms\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Choose WordPress As Your CMS? | The Northern Web\" \/>\n<meta property=\"og:description\" content=\"Here are some key reasons why WordPress is the dominant CMS platform, and why it\u2019s the right choice for your new website build.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thenorthern-web.co.uk\/why-choose-wordpress-as-your-cms\/\" \/>\n<meta property=\"og:site_name\" content=\"The Northern Web\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-21T21:11:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-10T10:28:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thenorthern-web.co.uk\/wp-content\/uploads\/2021\/06\/wordpress.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thenorthern-web.co.uk\/why-choose-wordpress-as-your-cms\/\",\"url\":\"https:\/\/thenorthern-web.co.uk\/why-choose-wordpress-as-your-cms\/\",\"name\":\"Why Choose WordPress As Your CMS? 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