Digital Marketing with Google PPC Ads in Manchester.
Targeted Ads. Measurable Results. Smarter Growth.
Law-Hire
AI-powered legal recruitment platform with custom automation and branding.
Why Google PPC?
At The Northern Web, we run Google Ads campaigns that put your business in front of the right people at the right time. Whether you’re looking to generate leads, drive sales, or increase brand awareness, we design and manage pay-per-click strategies that deliver results—fast.
Google Ads is one of the most powerful digital advertising platforms available, allowing you to instantly appear at the top of search results when potential customers are actively searching for your products or services. With precise targeting, flexible budgets, and real-time data, PPC gives you full control over your return on investment.
Results-Driven Google PPC Services Manchester.
We don’t believe in guesswork or generic campaigns. Every Google Ads strategy we build is backed by data, tailored to your goals, and optimised to convert—because effective PPC is about more than just clicks. It’s about real, measurable growth.
Initial Campaign Strategy & Account Setup
At The Northern Web, we start by understanding your goals, audience, and competitive landscape. Then we build a custom PPC strategy—targeting the right keywords, locations, and customer segments—to give you the best chance of success from day one.
Keyword Research & Ad Copywriting
Using in-depth keyword research, we identify high-intent search terms that drive real business results. We also write compelling, click-worthy ad copy that speaks to your audience and improves your Quality Score.
Landing Page & Conversion Optimisation
Clicks are only the beginning. We ensure your landing pages are built to convert—with clear messaging, strong calls-to-action, and fast, mobile-friendly performance.
Conversion Tracking & Campaign Analytics
We set up tracking to measure every click, call, and conversion—giving you complete visibility into what’s working and where your budget is going. You’ll receive regular reports and actionable insights.
Ongoing Campaign Management
Google Ads isn’t set-and-forget. We continuously monitor and optimise your campaigns—adjusting bids, testing new creatives, and refining audiences to improve ROI over time.
Budget Management & Cost Efficiency
We make sure every pound you spend works harder. Whether you have £500 or £50,000 to invest, we manage your ad spend to maximise efficiency and deliver the best possible results for your budget.
Related Marketing & Advertising Projects
Check out some of our top picks in Marketing & Advertising.
CrossFit 3D
Manchester’s largest CrossFit gym fostering community and elite training.
Auto Beat
A testbed for AI-powered website copywriting, SEO, and digital design.
Dubai Wedding Show
Elegant event website with CRM and ticketing integration.
Client Reviews.
Hear what our clients have to say about our work, and us as their chosen team!
Steve Baker
Great on going service and patience from them both.
Agnes Krzyzowska
The Marketing Guys have been a pleasure to work with. From the beginning, they were responsive and friendly, making the setup process straightforward and easy to navigate. They took the time to understand my needs and guided me through everything step by step, which was greatly appreciated.
Their ongoing service has also been excellent—they’re always quick to respond and genuinely helpful whenever I have questions or need support.
If you’re looking for a professional and approachable team that’s dedicated to helping you succeed, I highly recommend The Marketing Guys. They’ve been a great support throughout the process!
Laura Hill
Amazing guys!
Honestly can’t fault them. They’ve built us two cracking websites, a custom questionnaire for our backend, and have been a huge help with SEO and Google Ads/PPC. Since working with them, the quality and consistency of our leads has massively improved.
I’ve worked with marketing agencies before and always found it’s either good design or good development—rarely both. These guys do both to a really high standard. Everything’s well thought out, clean, and just works.
They’ve been on it with everything—nothing’s too much trouble, they’re fast, responsive, and genuinely care about getting the best results for you. Can’t recommend them enough!
Dan Goodman
I am happy to write a 5-star review for Dan at Northern Web Design and Development. From the start of our collaboration, Dan has been an exceptional professional. His friendly nature and eagerness to help make the process of designing and developing our real estate business website a joy.
One thing that really stands out about Dan is how he goes above and beyond to ensure that our needs are met. He consistently works hard to understand our requirements, and his dedication to finding solutions to even the most complex challenges is truly remarkable.
Communication is a key aspect of any business relationship, and Dan is excellent in this regard. He is very responsive to our queries, always providing timely updates and feedback, and he actively seeks our input to ensure that we are fully satisfied with the final product.
Another thing that we appreciate about Dan is his willingness to take on our ideas and work collaboratively with developers to improve the website. His attention to detail and commitment to excellence is evident in every aspect of the website, and we are thrilled with the final result.
Overall, Olive Grove Real Estate recommends Dan and Northern Web for anyone in need of a reliable, professional, and friendly web development service. Dan’s exceptional work ethic and customer-centric approach make him a standout in his field, and we would not hesitate to work with him again in the future.
Davey
I’ve worked with Danny for 5 projects over the space of 2 years. He is nothing short of a consummate professional and truly grasps the needs of clients. Fantastic Web designer, efficient and honest.
Damien
I recently had Danny design my website for my wedding film business. From start to finish nothing was too much trouble, I sent all of the content over on the Monday and he started building it the same week! I am absolutley made up with the end product and everyone keeps commenting on how slick and professional the site looks. I would not go anywhere else and I will be recommending Danny to everyone I know in the industry.
Matt
I’ve worked with Danny more times than I can remember on numerous projects utilizing his skills as a graphic designer, videographer, web designer and photographer. His level of creativity and professionalism are unparalleled within his fields. He’s my go to guy for anything visual and I hold his creative opinions very highly. As well as working with Danny closely on my own projects I’ve also recommend him to other people within the music industry and they have also commented on his high level of skills. If you need that professional look with a creative flair, then Danny is the man for the job!
Rudy
Would highly recommend Dan to anyone looking to get a website done, I have worked with him for years and has always delivered outstanding results. He understands your needs from a technical point of view and will go above and beyond to make sure you are happy.
Doug
Danny is one of the easiest people to work with and always has a quick answer to any of my questions regarding my website development. He went out of his way to explain things in the easiest possible way so that I was able to run and maintain my website once finished. Top service!
If you’re looking for a new website then I can’t recommend his services enough really.
Amy
Very professional work, responsive and he got the work done on short notice to reach my scheduled deadline! Very happy and will be using the services in the near future.
Alex Chambers
Very professional work, responsive and he got the work done on short notice to reach my scheduled deadline! Very happy and will be using the services in the near future.
Martin Wroe
I have been really impressed with The Northern Web’s approach to the projects which they have completed for me.
Great communicators and efficient on what they do. The sites they build are slick and their knowledge when it comes to all things web is one to be truly rivalled.
Create what your audience can't ignore.
Have a project you’d like to chat about? Speak to Dan today or complete our Project Kick-off Form.