MorningStar Farms

We collaborated with MorningStar Farms to design and develop their Environmental Impact Calculator, an engaging tool that allows users to visualize the positive effects of choosing plant-based foods over meat. By selecting specific products and consumption habits, users can see reductions in greenhouse gas emissions, water usage, and land use, presented in relatable terms like car miles driven or dishwasher cycles run. Our focus was on creating an intuitive user experience that effectively communicates the environmental advantages of plant-based eating, aligning with MorningStar Farms’ commitment to sustainability.